STC Rocky Mtn. ChapterWednesday, February 27, 2008

Publications: How to Hire the Best Technical Communicator


Job Line

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Whether your company sells widgets or wisdom, bicycles or bytes,
a technical communicator sees that your best thinking
is reflected on paper and online.

Liring a technical communicator is similar to hiring any qualified professional. Because the responsibilities of a communicator range as widely as those of an engineer or programmer, you must first determine specific requirements for the position before you successfully solicit and evaluate candidates. The following suggestions are intended to help you with the process, complementing your company's hiring practices. We hope you find them useful in selecting a technical communicator who is best suited for the job.

Determining Your Requirements

Effectively writing, storing, retrieving, and delivering information is mission critical to any company today. Locating someone with the right mix of information design skills, knowledge of tools, and project management is not an easy task. When determining your requirements, ask yourself, what will the candidate be responsible for? Does the job require

  • New direction in design and organization or routine maintenance work within existing standards?
  • Extracting information from subject matter experts or working with existing information?
  • Specific subject matter knowledge or general business knowledge?
  • Working alone or working as part of a team?
  • Balancing tight deadlines against information-rich deliverables or enjoying liberal time limits?
  • A permanent employee or project-specific contractor?
  • Performance of many tasks or concentration on a few tasks?
  • A self-directed candidate or a candidate willing to be highly supervised?
  • A quick learner or an experienced tool guru?

By determining exactly what the candidate must do, you also determine the level of experience to look for and the salary you can expect to pay. According to recent salary surveys,* salaries range from about $30,000 per year to more than $50,000, depending on education, communication experience, and technical background. Technical communicators with diverse experience and technical backgrounds demand top dollars.

Listing the Qualifications

Your requirements guide you in specifying the candidate's qualifications, both required and preferred. To help you write a job description and advertisement, we have listed some possible terms for describing job functions, communication products, knowledge, skills, tools, education, and experience (see "Categorizing the Communicator").

In writing your specifications, consider the following situations:

If the job requires someone not only to produce a manual, but also to design it, plan for updates, coordinate the efforts of others, and tie the manual to your marketing plan, you would look for a candidate with varied experience and an ability to think in business-oriented, problem-solving terms.

If the job requires someone who can write for an expert audience, you would want a candidate who is knowledgeable on a particular subject. Conversely, if the job requires providing information to novices, you would want a less knowledgeable candidate because he or she understands the beginner's perspective.

Requiring knowledge of specific tools is also shortsighted, unless all you need are short-term clerical skills. Some software programs change dramatically with each version; and some programs from competing companies are so similar in functionality that skills are easily transferable. Instead, ask for demonstrated ability to learn new tools as needed. If a candidate has learned at least two similar tools and knows general, transferable skills such creating and using templates, organizing an online help system, drawing a flowchart, or managing a library of documents, he or she can probably perform these tasks with any tool.

As for requiring a certain level of education and experience, realize that technical communicators generally come from one of two backgrounds. If the degree is in science, engineering, or computer science, the candidate should demonstrate the ability to write for publication. If the degree is in journalism, English, or other liberal arts, the candidate should demonstrate an understanding of technical material.

Categorizing a Communicator

Technical communicators represent a wide range of expertise. To specify the type of communicator you want, select from terms suggested in the following categories:

Job function. Writer, editor, trainer, online help or hypertext developer, web page designer, multimedia producer, interface designer, illustrator, graphic designer, photographer, videographer.

Communication products. Manuals, guides, proposals, research and annual reports, policies and procedures, product specifications, catalogs, training materials, reference material, brochures, articles, advertisements, online documents, videos and multimedia productions, exhibits, product interfaces.

Subject knowledge. Computer hardware and software, science, medicine, engineering (civil, aeronautics, electrical, environmental, mechanical, geophysical, chemical), and business (manufacturing, accounting, marketing, inventory, human resources, point of sale).

Intellectual and business skills. Analyzing the audience, task, and content

for a communication project gathering data and interviewing; organizing, synthesizing, and evaluating information; solving problems; programming; copyediting; motivating; testing functionality and usability; managing projects by planning, estimating, scheduling, and budgeting; building consensus; facilitating; and functioning as an effective team member.

Knowledge of tools. Word processors; desktop publishing applications; spreadsheets; databases; help, computer-based training, multimedia, and HTML authoring systems; drawing programs; and operating systems.

Education and experience. Minimum of an associate degree, preferably a bachelor's or advanced degree in science, engineering, English, journalism, communication, education, graphics, and other liberal arts. Recent college graduates may even have a degree in technical communication (see "Additional Resources" for information on degree and certificate programs in Colorado). Look for experience in writing, designing, or developing publishable material about technical topics.

Screening the Candidates

Although a resume and cover letter serve as important screening tools for any position, they are particularly important for communicators. They provide your first glimpse of the candidate's core professional skill: Can they communicate clearly and concisely?

During the interview, you can explore typical on-the-job scenarios and see how the candidate would

  • Respond to the pressure of a deadline
  • React to advice and criticism
  • Adapt to a fast-paced environment
  • Handle prioritizing and multitasking
  • Contribute as a team player.

For example, if your requirements call for an experienced generalist, you might ask about a time they were successful at managing a project. Look for signs that they could not only get the project done but were able to contribute to the company's success. Or if you need someone with specific tool knowledge, ask the candidate to describe how he or she would perform a complex task with the tool.

You should also ask candidates to bring samples or their work to the interview. While examining the samples, ask the candidate to clarify what role he or she played in the production of the sample.

You could also use a simple test for writing, editing, designing, or illustrating, either standardized or based on an actual project from your company. By asking candidates rewrite a draft of a short report, to copyedit a chapter, or to lay out a sample page, for example, you obtain concrete and comparable evidence for judging how they analyze and synthesize information and present ideas to a given audience. Finally, you need someone with specialized subject matter knowledge, a simple technical vocabulary test will determine the candidate's level of expertise.

Additional Resources

Where can you find qualified technical communicators?
Some of the best resources include our local educational institutions, job banks, and professional organizations. The following provides the names of people or organizations that may help you in your search.

Universities and colleges with technical communication programs and intern or outplacement services:

Colorado State University, Department of Journalism and Technical Communication
Offers a BS in Technical Journalism, MS in Technical Communication
Contact: Donald J. Zimmerman or Marilee Long

Address:

C-225 Clark Bldg.
Fort Collins, CO 80523-1785
Phone: (970) 491-5674 or 491-6463 or 491-6310
Fax: (970) 491-2908
E-mail: dzimmerman@vines.colostate.edu or mlong@vines.colostate.edu
Web site: http://www.colostate.edu

Front Range Community College, Communications and Mass Media
Offers an AA and certificate in Technical Writing and Editing
Contact: Dottie Williams

Address:

3645 W. 112th Ave.
Westminster, CO 80030
Phone: (303) 404-5368
E-mail: dwilliam@csn.net
Web site: http://frcc.co.us

Metropolitan State College of Denver, Technical Communication
Offers a BS in Technical Communication
Contact: Lori Allen

Address:

Campus Box 35
PO Box 173362
Denver, CO 80217-3362
Phone: (303) 556-4756
Fax: (3U3) 556-5135
E-mail: AllenL@mscd.edu
Web site: http://www.mscd.edu

University of Colorado at Denver, Technical Communication
Offers an MS in Technical Communication
Contact: Suzanne Schneider

Address:

Plaza Building, Suite 102
Technical Communication Program
Department of Communication
University of Colorado at Denver
Campus Box 176
PO Box 173364
Denver, CO 80217-3364
Phone: (303) 556-3373
Fax: (303) 556-6018
E-mail: sschneider@castle.cudenver.edu
Web site: http://www.cudenver.edu/public/career/employer.html

University of Denver, University College, Applied Communication
Offers a Certificate in Technical Writing
Contact: Michael Spangle

Address:

2211 5. Josephine St.
Denver, CO 80208
Phone: (303) 871-3217
Fax: (303) 871-4877
E-mail: mspangle@circe.cair.du.edu
Web site: http://www.du.edu

Job banks:

America's Job Bank, Employer Services
Web site: http://www.afb.dni.us/post/

Monster Job Board (fee charged)
Web site: http://www.monster.com/home.html

Organizations that post job openings:

Boulder Writers Alliance
PO Box 18342
Boulder, CO 80308-1342
Web site: http://www.bwa.org/online.htm
Listserv: writers@aescon.com

Write to the above address or call Marilyn Brown at (303) 444-5639 to request a copy of their Membership Directory.

Society for Technical Communication, Rocky Mountain Chapter (local)

Web site: http://www.stcrmc.org/jobs.htm

Society for Technical Communication (international)
Web site: http://www.stc-va.org/searchframe.html


The Society for Technical Communication (STC) is the
world's largest professional society serving the
technical communication profession. STC has more
than 18,000 members and 144 chapters representing
36 countries. The Rocky Mountain Chapter is one of the
largest, with 475 members.

Writers: Nancy Walters, Barbara Miller, David Steenwerth
Contributors: David Garrett, Kathy Ramsey
Designer: Deb Braun

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Rocky Mountain Chapter, Society for Technical Communication;
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