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April 2006: Lessons Learned from Usability Testing Web Sites

Come spend an interactive evening with Ginny Redish as she shares insights from the dozens of usability testing projects and hundreds of usability test sessions that she has conducted.  In these "lessons learned," Ginny will focus on creating successful web sites  rather than on conducting successful usability testing.  
Ginny will include lessons about:
  • information architecture
  • navigation
  • organization of content sections>
  • headings and writing on different types of content pages
  • information design of different types of pages
  • specific types of content, such as press releases, booklets, fact sheets
Ginny will have lots of examples to show, and your experience and your questions will be welcome throughout the program.
About the Speaker: Ginny Redish has been helping colleagues and clients communicate clearly for more than 25 years.  Ginny was the founder and first director of the Document Design Center at the American Institutes for Research.  Since 1992, Ginny has been an independent consultant focusing on usability of documents, software, and web sites.  She works with organizations and companies such as AARP, American Airlines, AT&T, Boeing, DuPont, Hewlett-Packard, Marriott, NCR, Nokia, Xerox, and many government agencies. 
Ginny is a Fellow of STC, a former member of the STC Board of Directors, and co-founder of the STC Usability and User Experience Community.
Ginny is co-author of two of the major books on usability:  
  • A Practical Guide to Usability Testing (with Joseph Dumas) 
  • User and Task Analysis for Interface Design (with JoAnn Hackos).  
Her new book on writing for the web:  Letting Go of the Words –Writing Web Content that Works, will be published soon by Morgan Kaufmann. 
Ginny is a graduate of Bryn Mawr College and holds a Ph.D. in Linguistics from Harvard University.