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January 15, 2015
Updated: November 21st, 2014 11:46 AM (MT)

Information Architecture Webinar
Every Page is Page One

For our January Lunch & Learn webinar, Mark Baker of Analecta Communications Inc., will present his "Every Page is Page One" theory. Mark will demonstrate why Information Architecture is a critical component for technical communicators. This session looks at practical examples of top-down and bottom-up information architecture and will illustrate where top-down fails, and how to create a bottom-up architecture to replace or supplement your top-down approach.

Bottom-up navigation doesn't simply reproduce the TOC on every page. In a systematic and deliberate way, bottom-up navigation provides links to material related to the current page and the subjects it discusses. Bottom-up navigation is local in focus.

Much of the current approach to information architecture is based on a false premise. It assumes that the reader comes to a work – a website, manual, or help system – as a whole, starts at the top and works their way down through the hierarchy to the particular piece of information they need. In fact, most people arrive not at the top of the work by navigating its hierarchy, but at the bottom by following a search result or a link, or consulting an index.

These methods of navigation do not lead to the top of the work. They lead to an individual page somewhere in the middle of the work. This is what it means to say that every page is page one, because the way people navigate content today means that any individual page in your work can be the first page they see.

Content written top-down often depends on and assumes the structured of the hierarchical table of contents – a structured that the average reader will never see. Content written bottom-up is written to act as page one for every reader and to act as a hub pointing to related content. It is written to be Every Page is Page One content.

What's better than attending continuing education in the comfort of your own home or office? Mark your calendar to attend January's webinar!

Speaker: Mark Baker

Mark Baker is a 25-year veteran of the technical communication industry, with particular experience in developing task-oriented, topic-based content, and technical communication on the Web. He has worked as a technical writer, a publications manager, a structured authoring consultant and trainer, and as a designer, architect, and builder of structured authoring systems. Mark is currently President and Principal Consultant for Analecta Communications Inc. in Kitchener Waterloo, Canada.


When:  January 15, 2015, 12 PM NOON (MST) Lunch & Learn webinar
Where: Webinar, so wherever you choose to log in!
Who: Mark Baker
Cost: $10 for STC RMC members
$15 for nonmembers of STC RMC