QR Code: Self-branding tool with serious geek appeal

This is my unique QR (Quick Response) Code. Scan it using a QR Code decoder app on your smartphone to see my professional website in your phone’s browser.

Why did I create my own QR Code? Because it satisfies my inner geek and my narcissistic tendencies. It’s a seriously cool tool that’s taking mobile marketing by storm. You see them in real-estate ads, brochures, store displays, even on buses. They’re linked to websites, Facebook, Twitter, YouTube videos, and more, where you can see everything from product demonstrations to explanations of hydraulic-fracturing techniques. Their applications are truly endless.

According to an article in BizReport.com, QR Codes and apps will capture the most mobile marketing dollars from businesses and agencies over the coming year. But what does that have to do with technical communication, you may ask? If you’re a techcomm consultant, like our panelists from last month’s STC RMC meeting, you can use them to brand yourself and your services. If you’re looking for a job, maybe it’ll give you an edge over the competition. I don’t think I need to tell you why that’s important.

I used SmartyTags to create my free QR code. They offer analytics – for a fee, of course – where you can track who’s scanned your code, from where, using which device, etc. I use the QRReader by TapMedia app on my iPhone to read QR Codes.

Ready to create your own QR Code? Unleash it on the world in business cards, resumes, even bumper stickers. Blog about your experiences in Technicalities. Your inner geek will thank you.

Kristy Lantz Astry
STC RMC Past President, 2011-2012

Posted in Articles, Chapter News, Industry News, Resumes, Social media, Tips from the Trenches | Leave a comment

Cynthia Reading Is Going to the Summit in Chicago

STC RMC is proud to announce the winner of the premiere door prize at January’s meeting. Society member Cynthia Reading has won a registration to the STC Summit for 2012!

CR wins the summit registration

Cynthia Reading wins the summit registration

If you want to attend the Summit, you should plan now to get the best possible deal on registration charges and hotel reservations. More than 80 individual sessions and keynote speakers are featured. Go to the stc.org website and register now!

If you want more info, be sure to check out the website or send me a message.

See you at the Summit!

Marcia Wood

VP STC Rocky Mountain Chapter

 

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Panel Discussion Kicks Off the New Year

Four experts in the field of consulting, with a combined experience of 70 years, shared their insights, tips and tricks. Here is what I captured during the panel discussion of the STC Rocky Mountain Chapter, which happened to be the kickoff meeting of the year. From left to right: Linda Gallagher, Marc Lee, John Daigle, Tammy Van Boening.

 

From left to right: Linda Gallagher, Marc Lee, John Daigle, Tammy Van Boening.

 

Re: How have you positioned yourself to be the best? “People want experts.” — Marc Lee
Re: How did your niche find you? “India is outsourcing to me.” — John Daigle
Re: How do you find new clients? “Directors of Marketing and Sales are used to cold calls.” — Tammy Van Boening
Re: How do you find new clients? “Offices are gold. Keep your eyes open.”— Marc Lee
“You have to be able to sell yourself, and not in the red-light district kind of way.” — Linda Gallagher
Re: How do I get started without quitting my day job? “Work small jobs after hours.”— Tammy Van Boening
“Fear is a great motivator. . . . Learn to live with the fear.”— John Daigle
“I can’t run my business at your office.” — Linda Gallagher
“Audio record your meetings.” — Tammy Van Boening
“Build up your business persona. I’m an introvert but you’d never know it.” — Linda Gallagher
“Take ownership of your ‘creative business’. . . . Demonstrate your passion.” — Marc Lee
Re: How did you find your niche? “Your niche is an accident waiting to happen.” — John Daigle

Moderator: Marcia Wood; Timer, Becky Williams; with the audience writing down their questions.

Moderator: Marcia Wood; Timer: Becky Williams. The audience is ready to ask questions.

 

Posted in Chapter News, Industry News, Interviews, Meetings | 2 Comments

STC RMC Active Member Rewards Program

Active Member Rewards Program

STC RMC would like to recognize members who are consistent in their activities and help make the chapter a success. This year you can earn a distinctive leadership polo shirt. These shirts set our members apart at STC conferences and in the workplace.

Example of polo shirt, reward for active members

As the points table shows, you earn points each month. From January 2012 through December 2012, you earn points for: attending a chapter meeting, being a chairman/officer, presenting a program/webinar, visiting an affiliated organization, or organizing an impromptu networking meeting.

Activity Point Value
Attend chapter meeting/webinar 1
Be the first to volunteer to write a meeting/webinar review for the Technicalities blog. 1
Be a chairman/officer: 

0.5 for office

0.5 for attending administrative council meetings

1
Present a program or webinar 2
Visit an affiliated organization’s meeting and write a review or introduction for the Technicalities blog. 1
Organize an impromptu networking meeting 1
Write an article, book review, software review, or other informative piece for the Technicalities blog. 1
Scan and organize at least 100 pages of archival materials such as old newsletters, awards, and other historic documents and upload them to our website. 2
Research and present findings for what other chapters, communities and organizations are doing to make their chapters more efficient, provide more value for their membership, save money, or other positive outcomes. 1
Volunteer to act as an ambassador at an in-person RMC meeting. 1
Act as an A/V person to capture an upcoming in-person or web-only meeting to webinar format and ensure its quality. 2
Act as cleanup person at the end of a meeting to ensure the venue is returned to its original state. 1
Work with the web team to update pages to the STC RMC website. 1
Assist our social media manager to provide more content to our Twitter, Facebook, and LinkedIn service offerings. 1
Attend a meeting of the Northern Colorado Satellite in Fort Collins 1

How to Qualify

You must earn 15 points to earn a 2012 Active Member shirt. But it will be worth it!

The shirt lets our members celebrate chapter pride in the workplace whenever they choose to wear it. It sends a positive message to employers, clients, and co-workers: I am committed to my profession and committed to self-development. I am a member of STC!

Will you be an active member? We’ll keep score in upcoming issues of Technicalities!

Thanks to Joel Meier, President of STC RMC, and to W.C. Wiese from STC Orlando for their help and guidance with this initiative.

Please direct all questions or comments to vice-president@stcrmc.org.

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Sneak preview: Questions, answers, and always more to learn

To set the mood for the program about Finding Your Niche as a Consultant on Thursday, January 19, we invited the panelists to share some of their insights, gleaned from years of running their own consultant businesses. (Hint: Their common theme seems to be learn, learn, learn!)

Register now to hear more (and learn a lot!) on Thursday night.

How did you get started as a technical communicator?

John Daigle: Other than flipping burgers as a teenager, I have always been a professional writer and multimedia developer (from the old film formats to the present day digital media). But, even though the career has been the same, the great thing about being a writer is learning about so many domains of information along the way. I still consider myself a reporter/editor at the core.

[After being introduced to it,] I became so enamored with the web, I decided to create a new career around it. I started a website called HyperTexas and sold the ad agency in order to “travel and teach” hypertext authoring. I’ve been doing that as a sole consultant ever since.

Tammy Van Boening: My original profession was as a bench research chemist, but I had already figured out before I even entered the field (back in graduate school) that it really wasn’t what I wanted to do for a living.

When I started out as a bench research chemist, … suddenly all these companies that never needed a formal writing/training role needed [to establish] one to be compliant and stay in business. I always loved the writing/training side of science, not the pure research side, so I readily volunteered for these roles, and had tons of on-the-job training as a result.

Linda Gallagher: I worked for nearly 12 years in the “Bell System” (Bellcore and Southwestern Bell) in a variety of jobs. I learned a lot of management, computer, and general project management skills. [Then] I was laid off and changed to tech comm and started my business at the same time. Not something I generally recommend. (…although Linda made it work!)

What’s your advice for someone just starting out in technical communication?

John: Attend meetings and conferences to network and learn. By exposing yourself to different environments you will soon learn which facet of communication is most appealing.

Create a website or blog on a topic for which you are passionate. The subject matter could be almost anything. Use it as a way to build an online portfolio of your work. The way it is designed, organized, and usable is your best calling card and resume to show off your abilities.

Bette Frick: Start broadly, learn deeply, take on every possible project, until you figure out what you are passionate about.

Linda: Learn about technical communication. Don’t assume that just because you’re a decent writer, you know how be a good technical communicator. Take courses, read books, attend STC meetings, go to conferences, workshops, whatever you can find.

What’s the most important skill for a technical communicator?

Tammy: For me, it’s the ability to understand really complicated software and explain it in plain everyday terms without oversimplifying and losing technical accuracy.

Bette: Good technical communicators must understand and love the language and must be compulsive about being correct and improving their writing. It is not about the tools.

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