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Andrea Enright runs The Boot Factor, a content marketing company that’s been around since 2001. How long have you been in technical communication as a profession? I started at a WeddingNetwork.com–which later became ModernBride.com in Denver in 1999, just one … Continue reading
Have you ever been to the Summit? It’s great with a tremendous batch of speakers and topics. Last year, I attended with some coworkers and we were able to divide and conquer. Plus, there was always someone to hang out … Continue reading
One of the issues I’ve encountered with content strategy is understanding the notion that structured content — a cornerstone of content strategy — takes formatting out of the hands of the writer. I think to myself, “Self, how can I indicate that something … Continue reading
I haven’t reviewed poetry since college, and those memories of Sylvia Plath and William Carlos Williams are specks in the rear-view mirror of life. I haven’t read that many poems since then either. So when I picked up Will Shakespeare … Continue reading
I’ve wanted to attend an STC Summit for a long time. I first joined the STC around 2002 and have not been an overly active member. However, I always wanted to attend a Summit to get to know other writers … Continue reading